Tag: copywriting
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Using and Managing Tags and Categories on Your Blog
So you’ve got your business site and you’re blogging like a good business owner should. But what about tags and categories?
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What ChatGPT Can and Can’t Do
Generative AI is all the rage these days. People are using it to produce visual art and pieces of text, and some are even using those assets in their marketing campaigns. While generative AI is a powerful and useful technology, there are limits to what it can do well. We’re going to take a look…
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Do Keywords Still Matter in SEO?
Keywords may not be dead, but they are dying. Taking strategic steps now can help future proof your search rankings.
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A Primer on Business Writing
Not enough business graduates know how to write well. I’ve combined my experience writing with my business knowledge to pick up some tricks of the trade.
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Why You Need to Hire a Writer to Create Content
With Fiverr, Chat GPT, and all kinds of other options, do you really need to hire a writer for your content? Yes, you do. Here’s why.
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Do Spelling and Grammar Matter in SEO?
Do spelling and grammar matter in SEO? The answer is complicated; it doesn’t, but it really, really does.
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Exact Match Keywords: What Are They, and Do You Need Them?
Keywords are at the heart of SEO. After all, we need to know what searches we want to appear in before we can start optimizing pages and content. Keywords are typically evaluated by their search volume, how difficult they are to rank for, and their relevance to the target audience. But there’s another aspect to…